Current:Home > InvestAI might take your next Taco Bell drive-thru order as artificial intelligence expands -AssetLink
AI might take your next Taco Bell drive-thru order as artificial intelligence expands
View
Date:2025-04-13 13:13:33
The next time you pull up to a Taco Bell for a Mexican pizza or a Crunchwrap Supreme, there's a good chance that a computer – not a person – will be taking your order.
Taco Bell's parent company Yum! Brands announced Wednesday that it plans to expand its use of artificial intelligence voice technology to hundreds more drive-thru locations in the U.S. by the end of the year.
The fast-food chain has already been experimenting with AI at more than 100 locations in 13 states, and Yum! Brands said it's found that the technology frees up staff for other tasks and also improves order accuracy.
“Tapping into AI gives us the ability to ease team members’ workloads, freeing them to focus on front-of-house hospitality," Dane Mathews, Taco Bell chief digital and technology officer, said in a statement. "It also enables us to unlock new and meaningful ways to engage with our customers.”
Here's what to know about the AI voice technology, and what other fast-food chains have also tried it.
Amazon sales:When Amazon sells dangerous items, it's responsible for recalling them, feds rule
AI voice tech could take your Taco Bell drive-thru order
If your local Taco Bell is one of the locations targeted for the AI upgrade, you may soon notice you have a different experience when you order at the drive-thru.
Rather than a human employee taking your order, you may find yourself instead talking to a computer.
But are customers who struggle to correctly pronounce some of the items on Taco Bell's menu destined to receive the wrong food?
Apparently not, according to Yum!’s chief innovation officer Lawrence Kim. Kim told CNN that the AI model has been trained to understand various accents and pronunciations from customers – even if they pronounce quesadilla like “kay-suh-DILL-uh."
Kim also told CNN that the AI ordering technology, which should one day be implemented globally, would not replace human jobs.
McDonald's, Wendy's, more have tested AI drive-thrus
Plenty of other fast-food chains have similarly gotten into the artificial intelligence game as a way to ease the workload on their employees and alleviate lengthy drive-thru lines.
Wendy's similarly introduced AI voice technology as part of a pilot program that began in June 2023, as has Carl's Jr. and Hardee's.
But the technology hasn't been always worked seamlessly.
At McDonald's, customers have took to social media to share videos of the mishaps they encountered, including an order of nine sweet teas for one woman, and a seemingly endless order of chicken nuggets for another, despite her protests to stop.
In June, McDonald's announced that the chain would stop using artificial intelligence to take drive-thru orders by the end of July after struggling to integrate the technology. However, reports indicated that the franchise aims to have a better plan to implement voice order technology by the end of the year.
Eric Lagatta covers breaking and trending news for USA TODAY. Reach him at elagatta@gannett.com
veryGood! (8136)
Related
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- CosMc's spinoff location outpaces traditional McDonald's visits by double in first month
- Alec Baldwin pleads not guilty to involuntary manslaughter in 'Rust' shooting case
- Archaeologists in Egypt embark on a mission to reconstruct the outside of Giza's smallest pyramid
- The Grammy nominee you need to hear: Esperanza Spalding
- Multiple people hurt in building collapse near airport in Boise, Idaho, fire officials say
- Check Out What the Cast of Laguna Beach Is Up to Now
- From Zendaya to Simone Biles, 14 quotes from young icons to kick off Black History Month
- Jorge Ramos reveals his final day with 'Noticiero Univision': 'It's been quite a ride'
- U.K. mulls recognizing a Palestinian state to advance two-state solution, defuse Israel-Hamas war
Ranking
- US wholesale inflation accelerated in November in sign that some price pressures remain elevated
- Duchess Meghan, Prince Harry share emotional message after Senate hearing on online safety
- From Zendaya to Simone Biles, 14 quotes from young icons to kick off Black History Month
- Kelce brothers shoutout Taylor Swift for reaching Super Bowl in 'her rookie year'
- San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo
- Video shows Indiana lawmaker showing holstered gun to students who were advocating for gun control
- Noah Kahan opens up about his surreal Grammy Awards nomination and path to success
- Biden's new climate envoy is John Podesta. He has a big domestic climate job too
Recommendation
Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
What you need to know about the origins of Black History Month
Chrissy Teigen Accidentally Reveals She’s Had 3 Boob Jobs
Takeaways from AP report on the DEA’s secret spying program in Venezuela
EU countries double down on a halt to Syrian asylum claims but will not yet send people back
'Black History Month is not a token': What to know about nearly 100-year-old tradition
Stock market today: Asian stocks are mixed after Wall Street slips to its worst loss in 4 months
A rescue 'for the books': New Hampshire woman caught in garbage truck compactor survives